Privacy policy

 

LETE LIMITED PRIVACY POLICY Last Updated: January 2025

SCOPE OF PRIVACY POLICY This Privacy Policy describes how Lete Limited (collectively, "Lete," "we," "our," or "us") collects, uses, and shares information about you ("you," "your," or "user") when you use our website with a homepage located at "leteactive.com", any applications we may provide (including mobile applications), together with all clothing and services we may offer from time to time via our website and/or related applications, or otherwise through your interactions with us (our website, applications, clothing, and services, collectively, the "Services"). This Privacy Policy also describes your and our legal rights and responsibilities with respect to information which identifies you or which could be used to identify you such as your name and contact details, or your user account information, which we call personal information in the text below. Lete is committed to protecting the safety and security of your personal information and to respecting your privacy rights.

APPLICABILITY OF LETE'S PRIVACY POLICY This Privacy Policy, together with our Terms of Use, governs your access to and use of our Services. We will refer to access, use, transmission, and exchanges of information, availability or utilization of features, functions or activities, simply as "use" in the material below. This Privacy Policy applies to personal information that we collect from or about you through the methods described below (see "Information We Collect" and "How We Use Your Information") to provide the Services. "Personal information" means any information that relates to an identified or reasonably identifiable natural person, or as otherwise defined under applicable law. This Privacy Policy applies regardless of the means used to access or provide the Services. This Privacy Policy does not apply to websites that link to Lete's website or websites that may be accessed through the Services. We may provide links to other websites that contain information we believe may be useful or of interest to you. If you access such a third-party website through a link we provide, you will be subject to the privacy policy of that site. Lete is not responsible for the contents of any linked webpages referenced from our website.

ACCEPTANCE OF PRIVACY POLICY By using Lete's Services, including our website, you agree that you have read and understand this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use Lete's Services. Your continued use of Lete's Services following the posting of changes to this Privacy Policy will mean that you accept those changes.

INFORMATION WE COLLECT We, and the vendors that perform services on our behalf, may collect, receive, and develop several different categories of personal information about you depending on the nature of your interactions with the Services. For example, we collect the following categories of personal information:

Identifiers/Contact information: We may collect your name, postal address, zip or postal code, telephone number, email address, social media handles, or other information that may be used to contact you. If you create an account, we also collect your username and password.

Purchase and Preference Information: We may collect your order history, such as what clothing you have purchased or browsed through our Services. We may also collect your clothing, shopping, and style preferences.

Payment Information: We may collect billing information, such as your account number, credit card number, expiration date, verification number, and billing address if you make a purchase.

Internet and Network Activity Information: We may collect your Internet Protocol ("IP") address when you access our Services. We also use tracking tools like cookies and pixels to passively collect information about how you interact with our websites and online content. This information may include device identifiers, the type of browser or operating system you use, the dates and times you accessed the Services, what areas of our Services you visit and for how long, what clothing or content you view and click on, what site you came from to get to us and what site you go to when you leave us, and your interactions with our digital ads and content on other sites. We may also embed technologies (such as tags and pixels) in the emails and other communications we or our vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message. We may engage or otherwise allow other parties to also collect information on our Services in these ways.

Location Information: We may passively collect information about your geolocation when you access our Services. We also collect information about your general location using your IP address.

Demographic Information: We may collect demographic information, such as your age, date of birth, or gender.

Employment-related Information: If you apply for a job, we may collect information about your work experience and previous employment, your education history, your resume, your personal or professional website URLs, workplace skill sets and certifications, whether you need a visa to work, and salary expectations.

Visual/Audio Information: For example, we may record audio during customer service calls. We may also collect audio or visual content you post to our sites, like photos or videos.

Sensitive Information: We may collect information that may be considered sensitive personal information under certain laws. For example, we may collect your username and password for any account you create with us.

Information You Submit or Post: We may collect information you post to our sites, including without limitation information about your fitness goals, workout preferences, and associated photos or videos. We may also collect feedback and any other information you provide when you contact us or sign up for our services.

Inferences: Using the other pieces of personal information collected about you, we draw inferences about you, reflecting what we believe to be your preferences, characteristics, and attitudes.

SOURCES OF PERSONAL INFORMATION We and the vendors that perform services on our behalf may collect the above categories of personal information from various sources depending on the nature of your interactions with the Services. For example, we collect personal information from the following categories of sources:

Directly from You: We collect information directly from you. For example, we collect information when you use our Services, make purchases on our website, contact us via customer support, sign up to receive marketing emails, participate in giveaways or promotions, engage with us on social media, or apply for a position with us.

From Your Devices: We use technical tracking tools like browser cookies, web beacons, and pixels to automatically collect information from and about your devices. We collect this information when you interact with our websites, our advertisements, and our email communications.

From Service Providers: We may collect information about you from third-party service providers acting on our behalf, such as those that help host our e-commerce platform, process payments, deliver communications, and provide marketing or analytics services.

From Business Partners and Social Media Platforms: We may receive information about you from marketing partners and social media platforms, either directly or indirectly through interactions such as sharing or tagging. This may also include platforms you use to log in to our Services or interact with us. If you provide us with personal information about someone else (e.g., a gift recipient), you confirm you have their consent.

By Combining Information: We may combine the information we collect from you across different touchpoints and devices. We may also combine it with data collected offline, such as during events, or data shared with us by business partners, to build a more complete picture of your preferences.

HOW WE USE YOUR PERSONAL INFORMATION We may use your personal information to provide, maintain, and improve our Services and operations. This includes:

  • Providing access to the Lete website and your user account;

  • Fulfilling and managing purchases, returns, and exchanges;

  • Sending order updates, confirmations, and shipping details;

  • Responding to inquiries, reviews, and customer service requests;

  • Communicating with you about your account, changes to our policies, or promotional offers;

  • Personalizing your shopping experience, including product recommendations;

  • Marketing and advertising relevant products and offers based on your preferences;

  • Organizing local events, giveaways, or community experiences;

  • Conducting research and analytics to understand user behavior and preferences;

  • Preventing fraud, monitoring for security threats, and enforcing our Terms of Use;

  • Complying with legal obligations, such as tax or regulatory requirements;

  • Protecting the rights and safety of Lete, our customers, and others;

  • Facilitating your social media sharing and interactions through our Services.

In some cases, we may use your information in combination with automated decision-making processes provided by third-party services such as Shopify, primarily to detect and prevent fraudulent activity.

We process personal information under one or more of the following legal bases: with your consent, to perform a contract with you, to meet legal obligations, to protect your vital interests or those of others, and for our legitimate business interests where those interests are not overridden by your fundamental rights and freedoms.

HOW WE SHARE YOUR PERSONAL INFORMATION We may share your personal information with the following categories of third parties:

  • Service Providers: We share personal information with third-party service providers that assist us in operating our business. These include partners who help with payment processing, order fulfillment, website hosting, marketing, email delivery, analytics, and customer service.

  • Business Partners: We may share your information with trusted partners to offer joint promotions, contests, giveaways, or affiliated services. These partners are required to use your data in compliance with applicable laws and only for the purposes agreed upon with Lete.

  • Social Media Platforms: If you interact with us on social media, or use social login options, we may share certain information with those platforms, in accordance with your settings and their privacy policies.

  • Legal and Compliance: We may share your personal information when required to do so by law, regulation, legal process, or government request. This includes responding to subpoenas, court orders, or legal investigations. We may also disclose information to protect the rights, property, or safety of Lete, our customers, or others.

  • Corporate Transactions: In the event of a business transaction, such as a merger, acquisition, asset sale, or bankruptcy, your personal information may be transferred or disclosed as part of the due diligence or completion of the transaction.

  • With Your Consent: We may share your personal information for other purposes that are clearly disclosed to you at the time you provide the information or with your consent.

Where we share your information with service providers or partners, we take appropriate steps to ensure they protect your personal information and only use it in accordance with our instructions and applicable privacy laws.

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION We retain your personal information only for as long as it is reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including to provide you with our Services, to comply with our legal obligations, to resolve disputes, and to enforce our agreements.

We may also retain information for a longer period if required by law or if it is necessary for our legitimate business interests, such as maintaining records of purchases for accounting purposes or preventing fraud.

When your personal information is no longer needed, we will either delete it securely or anonymize it so that it can no longer be associated with you. Deleted information may remain in backups or archives for a limited time as required by our data retention policies.

We encourage you to retain your own records of purchases and communications, as we do not guarantee indefinite storage of your personal data.

COOKIES Our Services, online ads, and emails use cookies, pixel tags, and similar technologies to collect information automatically. Cookies are small data files stored on your device that allow us to recognize your browser and gather data such as pages visited, actions taken, and preferences.

We use cookies and similar technologies for purposes including:

  • Understanding how you use our website and Services

  • Measuring and improving our marketing campaigns

  • Personalizing your shopping experience and showing relevant content

  • Remembering your preferences and login information

  • Enhancing website performance and security

Most web browsers accept cookies by default, but you can usually modify your settings to decline cookies or notify you when a cookie is set. Note that disabling cookies may affect the functionality of our Services, including the ability to make purchases.

We may use third-party services like Google Analytics to help us analyze how users interact with our website. Where applicable, we anonymize your IP address before storing it. You can opt out of being tracked by Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout.

TEXT MESSAGE/SMS CONSENT AND OPT-OUT We may send you text messages through an automated system in certain instances. For example, when placing an order, you may provide your phone number and receive text alerts with shipping updates or delivery confirmations from our third-party carriers (e.g., DHL, Australia Post, etc.). By providing your mobile number, you expressly consent to receiving automated text messages from the applicable carrier. Message and data rates may apply depending on your mobile provider.

If you opt in to receive promotional text messages from Lete, we may send periodic messages regarding new arrivals, promotions, or offers we believe you may be interested in. Your consent is voluntary and not required to complete a purchase. You can opt out of promotional SMS at any time by replying “STOP” to the message received. You may also contact our customer service to opt out.

We may share your phone number with service providers who help manage our SMS communications, but we do not share it with third parties for their independent marketing purposes without your consent. Please note that message delivery is dependent on your mobile network provider, and we are not responsible for delays or failed messages.

Lete disclaims any liability for third-party carrier performance related to SMS delivery.

HOW WE PROTECT YOUR PERSONAL INFORMATION We take appropriate technical, administrative, and physical security measures to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

Examples of these measures include:

  • Using secure socket layer (SSL) encryption on transactions and sensitive pages;

  • Limiting access to personal information to employees and service providers with a legitimate need to know;

  • Implementing password protection, access controls, and secure authentication protocols;

  • Maintaining up-to-date security software and systems.

Despite our efforts, no security system is completely impenetrable. Therefore, we cannot guarantee the absolute security of your personal information. If we become aware of a data breach that affects your personal information, we will notify you in accordance with applicable legal requirements and may do so via email, website notice, or other permitted method.

We encourage you to take precautions to protect your own personal data, such as using strong passwords and logging out of your account after use, especially when accessing your account from shared devices.

CHILDREN We do not knowingly collect or solicit personal information from individuals under the age of 16. Our Services are intended for a general audience and are not directed at children. If you are under 16, please do not use our Services or provide any information to us.

If we learn that we have collected personal information from a child under the age of 16 without appropriate consent, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us with personal information, please contact us at: info@leteactive.com.

LOCATION OF YOUR PERSONAL INFORMATION / YOUR PARTICULAR CONSENT Lete is based in New Zealand and operates internationally. We may store and process your personal information in New Zealand or in other countries where we or our service providers maintain facilities.

By using our Services, you acknowledge that your personal information may be transferred to, stored in, or accessed from jurisdictions outside your country of residence, including jurisdictions that may not provide the same level of data protection as your home country. Where applicable, we take steps to ensure that cross-border data transfers comply with relevant data protection laws and that your information remains protected by appropriate safeguards.

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with cross-border transfer restrictions, we ensure appropriate safeguards are in place such as:

  • Transferring data to countries deemed to provide an adequate level of data protection;

  • Using standard contractual clauses approved by relevant authorities;

  • Requiring recipients to adhere to frameworks such as the Data Privacy Framework or similar certifications.

By submitting your personal information to us or by using our Services, you consent to the transfer, storage, and processing of your personal information as described in this Privacy Policy.

YOUR OPT-OUT CHOICES You have the ability to opt out of certain uses of your personal information, particularly in connection with marketing and advertising.

  • Marketing Emails: You can opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any promotional email or by contacting us directly.

  • Text Messages: You may opt out of marketing-related text messages by replying “STOP” to any such message or contacting us directly.

  • Targeted Advertising: You can control how cookies and tracking technologies are used by managing your cookie preferences in your browser settings. Additionally, you may visit websites such as www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain cookie-based tracking used for targeted advertising.

Please note that even if you opt out of marketing communications, we may still send you non-promotional messages, such as purchase confirmations, customer service updates, or legal notices.

YOUR RIGHTS OVER YOUR PERSONAL INFORMATION Depending on your location, you may have certain rights regarding your personal information under applicable privacy and data protection laws. These rights may include:

  • Right to Access: You may request confirmation that we process your personal information and obtain a copy of the personal information we hold about you.

  • Right to Rectification: You may request that we correct any inaccurate or incomplete personal information.

  • Right to Erasure: You may request the deletion of your personal information in certain circumstances.

  • Right to Restriction: You may request that we restrict the processing of your personal information under certain conditions.

  • Right to Object: You may object to the processing of your personal information where we rely on our legitimate interests or for direct marketing purposes.

  • Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, and machine-readable format, and that we transmit it to another controller.

  • Right to Withdraw Consent: Where we rely on consent to process your personal information, you may withdraw that consent at any time.

To exercise any of your rights, please contact us at info@leteactive.com. We may need to verify your identity before processing your request. Where permitted by law, we may charge a reasonable fee to cover administrative costs.

If you are not satisfied with our response or believe that we are processing your personal information unlawfully, you may have the right to lodge a complaint with your local data protection authority.

COMPLAINTS If you have any concerns or complaints about how Lete handles your personal information, please contact us using the details provided below. We take privacy-related complaints seriously and will investigate any complaint made.

If you are located in the European Union, United Kingdom, or another jurisdiction with data protection authorities, you may also have the right to lodge a complaint with the relevant supervisory authority in your country of residence or where you believe a breach of data protection laws may have occurred.

CONTACT US If you have any questions, concerns, or requests related to this Privacy Policy or the way we handle your personal information, you may contact us at:

Lete Limited
Attn: Privacy Team
Email: info@leteactive.com
Website: www.leteactive.com

CHANGES TO THIS PRIVACY POLICY We may update this Privacy Policy from time to time to reflect changes to our privacy practices, legal requirements, or for other operational reasons. Any updates will be posted on this page with the “Last Updated” date revised accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

Your continued use of our Services following the posting of an updated Privacy Policy constitutes your acceptance of the changes.