Sustainability: how do I get involved? Part II, Rewilding We hope we inspired a few people to get involved with World Halfcut Day through our blog last month. You can still donate through their website...

This month we are shining a bright spotlight on a cause very close to our hearts, whose vision closely aligns with our ethos as an ethical NZ activewear brand. That cause is the exceptional Halfcut...

So. You’re doing your best to shop sustainably and are wearing earth-friendly fibres. But what you might not know is that many of these garments may have been dyed with synthetic dyes, eliminating their ability...

What’s the deal with bamboo activewear, you ask? Just like with any material, there’s a lot of opinions out there about this grass (yep, bamboo is a grass!). Is it sustainable? Is it eco-friendly? Is...

Last month, we did a deep dive into microplastics – what they are, and what they have to do with your clothes. This month, we’re looking a little more closely at synthetic fabrics. We already...

For most of us, microplastics are a bit of a thing of mystery. Aren’t they just the tiny beads of plastic found in some face scrubs, or what you unwittingly end up swallowing if you...

You probably hear the term ‘slow fashion’ get thrown around a lot these days. But what does it actually mean, and how is it different to fast fashion? Let’s investigate, so that you can make...

  With social media algorithms advancing every other day, it can be hard to ensure your feed is filled with the messaging that you want to see. With paid promotions from tacky brands to hashtags...

Listen up, shoppers. You want to know more about sustainable fashion? You’ve come to the right place. If you’ve made it this far, you might already be pretty clued in on the topic – or,...

A Guide to Sustainable Materials Are you wanting to make more sustainable choices when it comes to the fabrication of your clothes, but you’re not sure where to start? We get it. It’s overwhelming. Not...

Tips for finding genuinely ethical products   Who really has the time to carefully research every single thing that they buy? We sure don’t. However, it’s also true that many of us are beginning to...